This journey began with a passion for natural hair and a love for organic products. Our products are meticulously handcrafted in West Africa (Liberia) and the USA. Our Shea Butter is imported from West Africa, Liberia and Ghana. Our Coconut Oil is made in Liberia. All of our bonnets are made by a local seamstress in Monrovia, Liberia.
Love the feel of this mask on my face! It’s cleansing yet moisturizing at the same time! Leaves my face feeling refreshed, especially after a long day! My go to for when I want that night life glow!
I have loveddddd using their products since April 2025 !!! Every time the Kids products did not disappoint, the moisturizer is also amazing!!! I found a new favorite!!! 🥰🥰🥰🥰💆🏽♀️
Kids Shampoo
Kids Conditioner
Leave in Lotion (hair moisturizer)- It really is like a healthy and natural version of the old moisturizer we used to use as kids. The hair is not dry or dull after a day or two- this product allows the hair styles to last!!!
🤎🤎🤎
I have loveddddd using their products since April 2025 !!! Every time the Kids products did not disappoint, the moisturizer is also amazing!!! I found a new favorite!!! 🥰🥰🥰🥰💆🏽♀️
Kids Shampoo
Kids Conditioner
Leave in Lotion (hair moisturizer)
🤎🤎🤎
I have loveddddd using their products since April 2025 !!! Every time the Kids products did not disappoint, the moisturizer is also amazing!!! I found a new favorite!!! 🥰🥰🥰🥰💆🏽♀️
Kids Shampoo
Kids Conditioner
Leave in Lotion (hair moisturizer)
🤎🤎🤎
Very great and it enhances the growth of the hair
Love the texture, smell, feels like butter on your skin but not oily! Good size for your money’s worth!
My favorite! I love how ut feels on my skin.
I love this lavender lotion! It’s lightweight, absorbs quickly, and leaves my skin feeling soft and smooth without any greasy residue. The calming lavender scent is perfect for relaxing at the end of the day.
Coconut Lemongrass Soap blends a smooth coconut base with a fresh citrus lift, creating a warm yet invigorating scent. It produces a rich lather, leaves skin feeling soft, and offers a clean, tropical aroma that lasts without being overpowering. A great everyday soap if you enjoy gentle hydration with a bright, uplifting finish.
Lemon Mint Soap has a crisp citrus scent balanced with a light minty coolness that makes each shower feel fresh and energizing. It lathers smoothly, rinses clean, and leaves the skin feeling revived without residue. The lemon brightens, the mint cools, and together they create a refreshing everyday soap. A great choice if you enjoy a clean, uplifting fragrance.
This peppermint soap delivers a strong, refreshing mint scent and an instant cooling tingle that makes showers feel invigorating. It lathers well, cleans thoroughly, and is great after workouts or on hot days. Those with sensitive or very dry skin may find the menthol is of great value, and that it also offers a clean, crisp, wake-you-up experience. A solid choice if you enjoy bold, minty soaps.
One of the best I’ve used. It leaves my hair feeling so soft and moisturized.
I like the Biotin & Honey Hair Mist from Apex Strands! From the very first spritz, I could sense that this product is made with genuine care and purpose. It's light and refreshing, providing hydration to my hair without any residue or buildup, especially for natural Black hair. The subtle and pleasant scent is a bonus, helping to keep my hair soft and manageable throughout the day. Whatever way I style my this mist has become an essential part of my routine. I also take pride in supporting small Black-owned businesses, and it feels great to invest in this Liberian-owned brand founded by my former high school classmate.
Shampoo leaves the hair squeaky cleaned and the scalp feeling so nice. Highly recommend
